Zeynep Müge Güzel will be giving a research seminar this week in our department research seminar series. She is expecting to complete her Ph.D. in Marketing in June 2021 at Koç University. She has a BA in Economics from Bogazici and MBA from Galatasaray University. Her research interests include topics such as Perceptual Inaccuracies & Positive Illusions in Marketing, Strategic Marketing, Relationship Marketing, International Marketing, Marketing Standardization.
